Search Engine Optimisation

We have tried to collate a list of top search engine ranking factors that you can easily change to improve your search engine rank. This should not be used to spam search engines, but to help webmasters offer more relevant and better targeted content on their website. Read the rest of this article »

The first step to get indexed by Google and other search engines is to ensure these search engines are aware of your site. The two main ways to get indexed quickly are to ensure your site is linked to from other sites that search engines regularly crawl, and that you proactively submit your site to search engines. Read the rest of this article »

Adding new copy is key to successful search engine optimisaton. Not only your visitors will start coming back to your site, but also search engines will see that you are providing regular updates and information, and start crawling your site more frequently. Read the rest of this article »

Off page optimisation is all about increasing the number and quality of links to your site. Google uses PageRank as a way to show the importance of these links. Below are the key strategies to increase the number of inbound links. We can help you identify the most appropriate linking strategies for your business. Read the rest of this article »

The on page optimisation tells you how to use the keywords we identified in Step1 within your content. The most important thing is to ensure all the elements of the page are consistent and clearly indicate what the page is about. Below is a list of all the on page elements that will need to be optimised with your keywords: Read the rest of this article »

Before we start looking at how to use the keywords and keyphrases to build new content, you need to make sure Google and other search engines can actually access your site. There is no point in creating keyword-rich content if Google is unable to find your site, access your content and index all your pages. Below is a detailed list of activities for your technical audit. Read the rest of this article »