Web Traffic Analysis

Analysis of traffic to your website is invaluable at gaining key insight into your visitors. The most basic web traffic information comes from your hosting company. Usually the interface into this data is very poor, and you are left to your own devices to interpret the information. Most of the data from hosting companies is limited to the number of visitors, page views, referral sites. Read the rest of this article »

The best Free Web Analytics software is Google Analytics. This is a free analytics service offered by Google to get statistics about a website visitors. It’s an easy-to-use tool that can easily be used by online marketers, as well as web analytics experts. Read the rest of this article »

To start gathering information of your visitors on your website, you need to set up a web analytics tools. There are many tools on the market - we recommend Google analytics which is free and can be easily set up. Read the rest of this article »

Analysis of your website traffic will give you insight into your customer behaviour and will help you improve performance and conversions. Web analytics tools give you all the information you need to manage your site effectively, and improve your performance. Read the rest of this article »

This article is aimed at small businesses trying to improve the conversion they get from their website. Small businesses usually have very few resources available, and usually the website is only one of the many tools the marketing manager needs to look after. I have therefore tried to summarise the best ways a small business can use website analytics to improve conversion. Read the rest of this article »