Keyword analysis - Summary

Keyword research and analysis is the first step of any search engine optimisation project. By identifying the keywords and keyphrases that your potential customers are searching for, you can setup an effective keyword strategy and increase your website ranking.

Keyword research process

The step by step process for an effective keyword research and analysis process include:

• keyword analysis of the main keywords in your business
• find alternative keywords and create detailed keyword list
• identify the competition for the selected keywords, and add to your list
• measure search volumes and potential for top keywords
• produce final keyword list to be optimised

Keyword analysis tools / search engine tool

There are a number of search engine keyphrase tools available to help analyse keywords. The top keyword analysis tools are:

• Google keyword tool
• Google trends
• Google suggest
• Yahoo search term analysis
• Wordtracker 
• Nichebot

Keyword density tools

Google and other search engines give a lot of importance to the number of occurrences of keywords on the page. There is an optimum keyword density to reflect normal human language. Too many keywords and Google will penalise you, too few and your site will not be optimised for Google. Top keyword density tools are:

• Abakus topword Key Phrase density checker
• Ranks NL
• Marketleap

Keyword ranking position

As part of the keyword analysis process you’ll need to identify the keyword ranking position for your top keywords. By optimising the site over time for these keywords, their position in Google should start to increase. There are a number of keyword ranking tools that can help to monitor the rank position of your selected keywords.

• Digital point keyword tracking
• Agent web ranking
• Webposition Gold (from WebTrends) 
• Advanced web ranking
• WebCEO
• Website CEO