Internet Articles

Analysis of your website traffic will give you insight into your customer behaviour and will help you improve performance and conversions. Web analytics tools give you all the information you need to manage your site effectively, and improve your performance. Read the rest of this article »

Off page optimisation is all about increasing the number and quality of links to your site. Google uses PageRank as a way to show the importance of these links. Below are the key strategies to increase the number of inbound links. We can help you identify the most appropriate linking strategies for your business. Read the rest of this article »

The on page optimisation tells you how to use the keywords we identified in Step1 within your content. The most important thing is to ensure all the elements of the page are consistent and clearly indicate what the page is about. Below is a list of all the on page elements that will need to be optimised with your keywords: Read the rest of this article »

Before we start looking at how to use the keywords and keyphrases to build new content, you need to make sure Google and other search engines can actually access your site. There is no point in creating keyword-rich content if Google is unable to find your site, access your content and index all your pages. Below is a detailed list of activities for your technical audit. Read the rest of this article »

As part of the keyword analysis phase, you need to be clear about what you sell, who you sell it to, who are your competitors and what are your potential customers searching for. Below is a step-by-step list of activities to do your keyword analysis and keyword research. Read the rest of this article »

Keyword research and analysis is the first step of any search engine optimisation project. By identifying the keywords and keyphrases that your potential customers are searching for, you can setup an effective keyword strategy and increase your website ranking. Read the rest of this article »