Expert Website Analysis

Analysis of your website traffic will give you insight into your customer behaviour and will help you improve performance and conversions. Web analytics tools give you all the information you need to manage your site effectively, and improve your performance.

Never used web analytics before

Before you start you may think web analytics are very complicated, you need a lot of time to install on your site and need to like numbers. Hopefully these tutorials will help you set up and use your analytics package, otherwise you can always contact us without obligation to understand what expert website analysis services we provide. We can get you up and running in less than 1 week.

Google Analytics

Google Analytics is by far the best value for money analytics tool. Not only it is absolutely free, but it is also linked to Google Adsense and Google Adwords campaign to provide you a true end-to-end sales reporting tool. Using the Google Analytics tool you can:

• Track the source of your traffic (search engine, a referrer or a directory)
• Understand what keywords visitors are using to come to your site
• Track performance over time, monitor changes in customer behaviour
• Measure the sales conversion funnel, from basket to payment confirmation
• Understand the geography of where your visitors are coming from
• See what pages are generating most of your Google Adsense revenue
• Measure how effective your Google Adwords campaign is

Interpreting data from your analytics tool

The data tells you the what, the true value is try to understand the why and make changes to your site to improve performance. This will lead to continual incremental improvements in performance and sales. By understanding which campaigns are working best, you will be able to spend your marketing budget more effectively. By understanding where your customers are coming from, you will be able to tweak the content to make your site more relevant to your audience, and therefore generate more sales.

The first step it to define what your website is about, what goals you re tyring to achieve and who your target audience is. Analytics will provide your with a number of key performance indicators to measure how successful you are at achieving your goals. The data will then show you if the changes you are making create a positive or negative impact on your performance.

Testing website analytics

It’s all down to test and learn. Try different copy, put it live, then measure if it made any difference. If the result increased conversion, then test something else on top of this. Thought continuous testing you will be able to make significant improvements to your performance. If your test wasn’t successful, then change it back quickly and try another change.

Google Analytics also provides Google Optimizer, a tool that lets you test multiple version of copy, images, text all at once, and tell you which is the most successful.

Our Website Traffic Analysis Services

As part of our expert website analysis services, we provide comprehensive reporting on visitor behaviour, including source analysis, trend analysis, entry and exit pages, campaign performance, keyword reporting, breakdown of most popular pages and heat maps to show what links are being clicked on. Our website traffic analysis service will help you increase traffic to your site and convert this into sales.

Contact us to benefit from our website traffic analysis services.