Free Web Analytics

The best Free Web Analytics software is Google Analytics. This is a free analytics service offered by Google to get statistics about a website visitors. It’s an easy-to-use tool that can easily be used by online marketers, as well as web analytics experts.

Improve website results

Google Analytics helps you understand your customers, what keywords they use to reach your site, their behaviour on your website, traffic sources. This information can then be used to improve the keyword bidding strategy, make your marketing campaigns more effective, convert visitors to sales, test different headers and content. Google Analytics can use small business owners, publishers and major companies.

Key benefits of Google Analytics

The Google Analytics website clearly indicates the top benefits of the tool:

• Free
• Sophisticated Analytics
• Easy to use
• Scalable for any site size
• Integrated with Adwords
• Track all campaigns
• Safe
• Data Integrity
• Access Google Website Optimizer