Search Engine Optimization

Search Engine Optimization: History From 2000 To Beyond

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What Is SEO?

Many business owners will here hear the phrase’search engine optimization‘ (or SEO) from friends in the company community or even competitions and might consider it as a path to increasing sales, but what is SEO? Alternatively, a company owner may have tried’SEO services’ in the past and found it didn’t do the job as well as anticipated or was functioning, but no longer as effective – this report explains what SEO is, and also why’brand new’ SEO is working better than ever.

I have been working in search engine optimization and ranking site marketplace before it was called SEO. Here are the changes in SEO because the beginning of the new century and exactly what you should be searching for at the search engine optimization services your SEO Agency provides or supplies.

The SEOMagnifier have a look back at SEO through the years and clarify what SEO is now and how to utilize it for our website.

SEO in 2000

Back at the start of the Millennium, the’large’ search engines that many folks were using were Lycos and Excite. Of course, back then a very small percentage of the UK population had access to the internet and those who did had a slow’dial-up’ system.

Websites were one or two pages with basic information to permit them to load fast (within 20 seconds). Search engine optimization practices back then were conceal’ as many keywords on a page as you can, so the site was found for those searches without making the page look to spammy to people.

In 2002 Google found something called AdWords’ and it was called the death of SEO, as people could cover prominence, on the today the number 1 website for beginning internet searches.

Google began to pin down on’spam’ clinics and websites. At precisely the exact same time Google realised the’AdWords’ were not going to kill SEO and that in fact the’natural listings’ invited people back to their search engine stage. Google started to recognise’professional SEO’ pros and encouraged great SEO rather than spamming SEO.

2004 saw the first website’banned’ in the internet as Google took actions against sites which were spamming them. They also took legal action against the”SEO Company” accountable.

To rank a website in 2006 you simply desired links back to your site and so buying links / link exchange was the rage and most sites had a web page where they’d list businesses and links to their own website (I am still amazed how many websites continue this practice).

Between 2004 and 2008 Google, now was the only real”participant” in the search engine world, began taking action against inferior linking practices and businesses and began tightening up on spam and buying links. The’Noughties” ended with “gloomy” SEO practices being practically stamped out, as Google focused on rank websites based on their content and it’s significance to the search being carried out.

SEO in 2010

Between 2010 and 2015 we started to find the search engines take note of’Social Media’ sites and shortly the results were full of Twitter’tweets’ from the outcomes. (I can still see the face of one of my clients when searching Google for his small business, and the first page of their search results were compiled with tweets of a Twitter conversation that two members of staff were having about how terrible the firm was!)

Videos and graphics were also brought into the search results using the Google’Caffeine’ update.

Google introduced”personal search results” using all the sites shown from the search results according to your past searches and websites you had seen before. This triggered a’bit of a stir’ in the SEO world as customers claimed their websites had been”top of Google” for almost any search they did related to their business, simply because they’d seen their particular site many times previously, therefore Google naturally fed them back the website for all applicable searches. This may still be a little bit of an issue until you show them the new’Google Incognito search’.

The concentrate on ranking websites was on being found for BIG key words. A’Plumber’ in Bristol would need to rank for that hunt, so that was the focus.

At the exact same time Google introduced”no trace links” allowing sites to provide relevant links to other websites and data without penalising both party. It was the beginning of”safe linking”. Quality and appropriate content has been now the key to ranking in search engines.

A report from the’Office For National Statistics’ in 2014 stated:

38 million adults (76 percent ) in Great Britain accessed the Internet every day, 21 million more than in 2006, when straight comparable records began.
Access to the Web using a mobile telephone more than doubled between 2010 and 2014, from 24 percent to 58 percent.
74 percent of adults bought products or services online, up from 53% in 2008. Clothes (49 percent ) were the most popular online buy in 2014.
Of all adults in Great Britain, 67 percent are conscious of Internet storage space solutions, but the take up of those services to store info is a lot lower in 35%.
Fixed broadband Web connections were used by 91% of families.
The UK was today (almost) net savvy and use of cellular phones to visit sites was enormous.

In ensuring that consumers got the best experience Google started ranking mobile responsive or friendly websites (where the site automatically changes its format and size to fit the screen) higher in the ranks.

The united kingdom population were using their mobile phones for local searches, and local businesses could at last gain an advantage over the big corporates or even’national’ businesses on the internet.

The introduction of’semantic search’, in which Google brings back websites from the results not depending on the keywords, but the content on a page, again changed the way SEO agencies looked in working on websites. Position for the’Big’ key words, such as’Plumber Bristol’ became important, as net users became more informed with their searches. ‘long-tail keywords’, and as many as possible, began to grow website traffic and what’s more, conversions.

What is The SEO Process Today?

It’s probably correct to say that the procedures or practices associated with search engine optimisation have out grown the word’SEO’

In years gone by working the content and structure of a website was sufficient. Now, there is so much more to do to not only rank a web site in search engines, but to get client involvement. An improved description of the service would be’digital advertising’.

Old practices, as mentioned previously, supposed’large’ keywords were crucial to ranking. A focus on a single keyword each page or even for a whole website would rank the business and back then it was all about’positions’.

Old Method of doing SEO

Now there are a range of elements to think about in regards to SEO. ‘Semantic search’ is the main driver and conversion the main goal, not rankings.

An instance of this would be to choose the’Plumber Bristol’ example. A couple of years back you’d have concentrated on ranking the company for”Plumber Bristol”,”Plumber at Bristol” and possibly”Emergency Plumber Bristol” – but this still holds true for businesses offering a solution for’distress buys’ (where time plus an alternative outweigh the demand for advice and information ) better practice during a web site would be to add content that provides advice and guidance and contains’long-tail keywords’ (4 or 3 word searches) such as”Emergency plumber with free callout at Bristol” or”Reviews for an Emergency Plumber near me”.

Google wants the user to have the best experience and locate the relevant information immediately, and semantic search accomplishes this. Additionally, this is sensible to get a business owner.

Would you rather your site was found by a searcher searching for”Plumber Bristol” where they could be after information, looking for a job, searching for a plumbing service which you might not offer, or for a particular and targeted search such as”best emergency Plumber nearby BS7″? “Plumber Bristol” will get you a website visitor, being found for”greatest emergency Plumber near BS7″ will fetch you a customer.

Concerning keywords, this is the greatest change Google have made and it is here to remain. SEO or digital marketing is no longer about where you rank, but the number of different search terms you’re able to be found for and their conversion into paying customers.

Website Content

A few years back (and just 2 or 3 years ago) Google indicated to professional SEO Agencies which 300 words onto a page were adequate content.

Every day I am asked to examine a web site by a prospective client – and the majority of them have between 150 to 250 words on a webpage. This is common practice the SEOToolsCentre sentence rewriter tool which is the more useful for the web content related words as well. Either Google must change it’s expectations because most websites do not satisfy their grade or a different way to look at this is as a simple way to jump the competition simply by adding articles to your website.

Can you think Google will reduce it is expectations or anticipate sites to improve to their own standard? Google published the’mobile-friendly’ update understanding that somewhere around 80% of sites would have to be updated – and they did it anyhow as it gained over 50% of there users. Quality articles effects 100 percent of their customers.

I recommend to our customer roughly 800 words on each page.

Fantastic practice is to have:

  • Page Title – convey exactly what the page is all about (‘Big’ Keyword if you have to )
  • Headline – requesting a query
  • First paragraph explains briefly explains the articles / alternative
  • Picture / or video
  • Longer description of the solution
  • Take our Emergency Plumber at Bristol, for instance:

Page Title: Emergency Plumber Bristol

Headline: Are you looking for the best emergency plumber near you in Bristol? That is why our client reviews and opinions say we are the very best emergency plumbing service in your area. Call today on…

Picture of the van or the Plumber appearing professional

Longer description: What they can fix, common problems they resolve, a few of the quotes from their clients etc..
This has a number of advantages.

Firstly, those men and women who only need a Plumber will read the first paragraph, then see the picture of the van (build authority and professionalism) and telephone the Plumber. Other folks will want more information which they can find farther down the page. Is this cheating in SEO? Absolutely NOT. You are providing relevant information to the user and Google will love you for this. How content is organised and written on a page is your”brand new” SEO.

The second advantage is that your site will begin to get found for a combination of keywords on the page – semantic search – at the case above the Plumber could be located by customers and prospective clients searching to get”Smith Plumbing”,”emergency Plumber close me”,”Emergency Plumber in Bristol”,”Best24 hour emergency plumbing service in Bristol”,”emergency plumber Bristol testimonials” and dozens more search terms. In the event that you were a Plumber could you rather be seen for one enormous keyword or several relevant customer converting key words?

Old practices were to make site content to the search engines. Now you must create content to provide value for clients. This is a simpler process than you might think.

What were the past 5 customer enquiries to your small business? What was the problem they were attempting to resolve? Write about the problem and your solution.

Link Building

This season we’ve an extremely large company contact us in their SEO and they were horrified when we suggested that they had to remove their 1.4 MILLION links back to their own website as they’d spent a lot of money over the years purchasing the links. Irrelevant links, and the more you have the more detrimental it is, highlights to Google that the irrelevance of your website – regardless of how important it might be.

Today, a couple of, relevant links is much better than a Million links back to your website. Nowadays, links have to be built through engaging relationships. Accepting our Plumber once again, a connection back from the’Gas Safe register’, a local plumbing centre or bathroom showroom, and a couple of local websites that like his advice would be sufficient.

Social Media

Though we still get some companies similar to this today, a few years back when we suggested companies should be on Facebook I had been normally told”Facebook – which is for teenagers isn’t it? That is not our market”. If performed well, Facebook can drive more visitors and paying customers to your door than your site. Facebook’s largest user group is 25 to 34 year olds, next biggest is the 35 to 44 years old age group.

Facebook Users UK age

Unlike reviews on your website which prospective customer may see if they visit your site, an overview on Facebook is seen instantly by each of the users friends and when their buddy’enjoys’ the comment – all of their friends, buddies. More and more of our customers are getting leads from Facebook. People are asking their friends for tips on businesses to utilize and obtaining dozens of suggestions back – if you are on Facebook you’re more inclined to acquire a direct link to your own contact information.

What is next for’Social Media’? Live streaming! Twitter has purchased a business called’Periscope’ which permits you to live stream video from the mobile phone. “What exactly?” I hear our ’emergency plumber’ asking. When I had been a Plumber I’d be live streaming my job as I fix a problem, together with the movie going out live to all my buddies and their buddies – my own tv channel that is free-to-air across the entire world.

Video Marketing

There aren’t any’older’ SEO practices for video as it simply didn’t exist when YouTube started out it had been for displaying funny videos of cats and the like.

Today that’s all changed. YouTube is the second biggest search engine in the world and can be owned by Google. YouTube has over 1 BILLION users worldwide and every moment, 300 hours of movies are uploaded. It might take you about 2 years to watch all the movies which are going to be uploaded in another hour. Google’s own statistics state that by 2018 73 percent of searches put to an internet search engine will bring about the individual seeing a video. Think of it another way, in a few years when 10 people search the web for your goods or service – 7 of them will watch a movie, two will go to a website. That’s the reason why I create videos to our customers as part of our’digital advertising service’.

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